Those in the risk management field have heard plenty about the benefits of establishing an enterprise risk management (ERM) program. In some cases, they’ve likely heard too much. Lost in debates about frameworks or which acronym to employ (ERM vs. IRM vs. GRC) is the answer to the question, “How do I actually establish an ERM program that produces tangible, measurable results?”
An ERM program doesn’t have to be overly complicated (really!). Neither does it have to be an academic exercise that...
This 5-day mini-course email campaign proved immediately successful, with a 53.66% open rate on the first email (and 40-48% open rates on the subsequent emails). We received 50+ marketing qualified leads from this step of the campaign alone.
An abundance of data accumulates in the claims management process. And while that data relays critical facts about each claim, that’s not the only insight it can provide. Data, no matter how seemingly unimportant, has the power to unleash valuable insight into your overall claims strategy.
Adverse safety events—some that lead to serious harm—occur every day, affecting people across entire health systems. The ability to collect and analyze this data is crucial for preventing future incidents and improving patient safety. Yet, according to a 2008 study, “only 13% [of U.S. hospitals] have broad staff involvement in reporting adverse events.”
As hospitals and healthcare organizations work toward better patient care, they can begin by taking a closer look at their internal processes and technology.
It seems as if everywhere you turn, someone’s referencing AI. “Artificial intelligence is essential for business,” states a news article. “AI is the only way forward,” insists a colleague. And the scariest of all: “If you don’t implement AI quickly, you’ll be left in your competitors’ dust.” The constant refrain of AI, AI, AI can leave you feeling like your organization has lost the race before it has even entered it.
In an age where customer experience reigns supreme, the healthcare industry is beginning to view processes and outcomes through a similar lens. Hospitals and healthcare systems are businesses. Patients are customers. And customers must have a positive experience in order to continue using the services of a business.
An unusual perspective on the first few months of motherhood. This article was exceptionally well-received and widely shared.
This email is one in a series of four that our team sent out to current and potential yacht owners around the world in advance of the Grand Banks 60's debut. The GB60 represented the new era of a classic yacht company, and its performance numbers were unlike anything the industry had seen. The pre-launch communication had to convey this excitement while also enticing people to see the yacht for themselves at two major boat shows in Australia and the U.S. The overall launch generated hundreds of new prospects and resulted in the sale of several yachts.
I collaborated with a creative director to produce this award-winning catalog-journal hybrid for my client, Larson FX. The journal motif is amplified by heavy matte stock, journaling lines and lifestyle content encouraging fishermen to record their story.
The atypical size, material and content, plus the eye-catching bellyband with pencil, makes the Larson FX catalog/journal stand out among traditional catalogs in the category. The result was increased engagement with prospects, a unique selling tool for dealers, and a 2017 Neptune Award from the Marine Marketers of America.